The pharmaceutical industry is up against several challenges when it comes to developing mobile apps for its consumers. According to Deloitte, issues of consumer trust, app design, and regulatory concerns can throw up roadblocks in the very crowded and competitive field of 300,000-plus healthcare or fitness apps on the market. But that is no longer stopping pharma from entering the field. While many in the industry have launched product-based apps and medication reminders, today patient-facing industry apps have evolved to more brand-agnostic disease awareness and management apps that can be used by all patients and provide guidance for improving or managing better health outcomes